Objective & research:
The client wanted to create a gift card that would be both visually appealing and functional. They also wanted the gift card to be available in two languages: English and Ukrainian.
The research was conducted on the aromatherapy industry and the target audience for the gift card. They also looked at other gift cards on the market to get ideas for design.
The research was conducted on the aromatherapy industry and the target audience for the gift card. They also looked at other gift cards on the market to get ideas for design.
Design :
A gift card was created with a transparent front and a green background with golden drops. The front of the gift card features the aromatherapy coach's name and the words "Gift Card" in English and Ukrainian. The back of the gift card has a space for the cardholder to write the recipient's name and the amount of the gift card.
Conceptualisation :
The green was chosen because it is the colour of nature and healing, which are associated with aromatherapy. The golden drops represent the essential oils that are used in aromatherapy.
